BFGOODRICH
'23 Global Brand Campaign
ROLE
Group Creative Director
AGENCY
amp
TEAM
Tom Sebanc
Ryan Ullery
Nick Spaeth
Shan Fletcher
Mike Menne
PARTNERS
Chris Hergott
Reunion Originals
YEAR
2023
Building is about more than cars. A lot more. Those who build for something have a passion to focus on, they have fun stories to tell, and they have a community to share the experience with.
In this follow-up chapter of BFGoodrich’s Global Brand Campaign, our community invited a new generation of builders to discover their passion. We featured Builders who chased down their pursuits on our tires, harnessing their expertise and love for their pursuit to create onramps for newcomers.
:60 YOU DON’T NEED A MAP TO FIND YOUR COMMUNITY
:30 YOU DON’T NEED A MAP TO FIND YOUR COMMUNITY
3 MINUTE – YOU DON’T NEED A MAP TO FIND YOUR COMMUNITY
:15 YOU DON’T NEED A MAP TO FIND YOUR COMMUNITY
:06 YOU DON’T NEED A MAP TO FIND YOUR COMMUNITY
SOCIAL – THE WAY WE WADE
SOCIAL – THOSE WHO KNOW, KNOW
SOCIAL – ESSENTIAL ATTITUDE
SOCIAL – ANYONE CAN FLY FISH
