BFGOODRICH ALL-TERRAIN T/A KO3

Launch Event

ROLE

Group Creative Director

AGENCY

amp

TEAM

Tom Sebanc

Dave Kania

Nick Spaeth

Joel Bratsch

Gavin Duecker

Dave Kania

JoseVega

Mike Menne

Miranda Bator

Abby Berger

Jesse Zyrb

Megan Kenney

Nicole Adams

Roberto Valdivieso

Derek O'Rourke

Perrin Burke

PARTNERS

Drew Martin

Don't Blink

Alaska Overlanding

YEAR

2024

The KO3 tire is the only tire on earth tough enough to handle the legendarily toughness of Alaska’s terrain. So to demonstrate the superior toughness of the KO3 we invited the world to Talkeetna, AK to thoroughly test the KO3 tire’s extreme capability while chasing down a myriad of outdoor pursuits.