LAURA NELLI

BASECAMP KO3

BFGOODRICH

BFGOODRICH ALL-TERRAIN T/A KO3

Launch Event


ROLE

Group Creative Director


AGENCY

amp


TEAM

Tom Sebanc

Dave Kania

Nick Spaeth

Joel Bratsch

Gavin Duecker

Dave Kania

JoseVega

Mike Menne

Miranda Bator

Abby Berger

Jesse Zyrb

Megan Kenney

Nicole Adams

Roberto Valdivieso

Derek O'Rourke

Perrin Burke


PARTNERS

Drew Martin

Don't Blink

Alaska Overlanding


YEAR

2024


The KO3 tire is the only tire on earth tough enough to handle the legendarily toughness of Alaska’s terrain. So to demonstrate the superior toughness of the KO3 we invited the world to Talkeetna, AK to thoroughly test the KO3 tire’s extreme capability while chasing down a myriad of outdoor pursuits. 

EVENT RECAP: BFGOODRICH BASECAMP KO3

BASECAMP KO3 INTERACTIVE EXHIBIT

INTERACTIVE WALLS

:15 BFGOODRICH BASECAMP KO3 – OFF-ROAD EXPEDITION


:15 BFGOODRICH BASECAMP KO3 – OUTDOOR PURSUITS

BASECAMP KO3 EXPEDITIONS + EXCURSIONS

:15 BFGOODRICH BASECAMP KO3 – FLY FISHING

:15 BFGOODRICH KO3 – TRACTION

:15 BFGOODRICH KO3 – TREADWEAR

:15 BFGOODRICH KO3 – DURABILITY