CRU BY CLUB CAR

Launch Campaign

ROLE

ECD

AGENCY

SixSpeed

TEAM

Shan Fletcher

Kari Grundmann

Nick Rudy

Eric Husband

Ryan Johnson

Kelly Gilpatrick

Kyle Franke

YEAR

2022

Club Car asked us to help them launch the category-defying CRU, the first-of-its-kind street-legal NEV (Neighborhood Electric Vehicle.) We responded with a campaign that inspired everyone to escape to their own “backyard.” Be A Detourist challenged the belief that taking a vacation is the only way to get away from it all and positioned the CRU as an easier way to play, connect, and explore.