LAURA NELLI

ROLL MODELS

SCHWINN

SCHWINN KRATE EVO

Launch Campaign


ROLE

ECD / CD


AGENCY

SIXSPEED


TEAM

Paul Shively

Tyler Hoebelheinrich

Molly Tuomisto

Ryan Ullery


YEAR

2020


Schwinn asked us to help them launch the newly redesigned Schwinn Krate EVO. We responded with a digital campaign that turned kids into experts.


No one gets the joy of riding a bike quite like a kid. Their wild enthusiasm and candor make them the perfect ambassadors and teachers for demonstrating the joy of riding. We believe the joy of riding a Schwinn Krate EVO should be championed by the ones who know that feeling best: Kids. So look down, and listen up.





:30 LAUNCH: ROLL MODELS

DISPLAY