SCHWINN KRATE EVO
Launch Campaign
ROLE
ECD / CD
AGENCY
SIXSPEED
TEAM
Paul Shively
Tyler Hoebelheinrich
Molly Tuomisto
Ryan Ullery
YEAR
2020
Schwinn asked us to help them launch the newly redesigned Schwinn Krate EVO. We responded with a digital campaign that turned kids into experts.
No one gets the joy of riding a bike quite like a kid. Their wild enthusiasm and candor make them the perfect ambassadors and teachers for demonstrating the joy of riding. We believe the joy of riding a Schwinn Krate EVO should be championed by the ones who know that feeling best: Kids. So look down, and listen up.
:30 LAUNCH: ROLL MODELS
DISPLAY